Alon Friedman is the founding executive director of “Enter: The Jewish Peoplehood Alliance”, a new coalition initiated by Charles Bronfman and Jeff Solomon that aims to strengthen relations and mutual commitment between Israel and Jewish communities around the world. Between 2012-2019 he served as head of the Israel office of Hillel International and as CEO of Hillel Israel, geared to strengthen the sense of belonging of Israeli students to the global Jewish people.
During the years 2008-2012, Alon served as Director of Israel operations for MASA, a joint project of the Israeli Government and the Jewish Agency that brings over 10,000 young Jewish adults each year to long-term programs in Israel. Prior to his position with MASA, Alon was the Executive Director of the WUJS Institute in Arad, Israel: A half-year program in Hebrew, Israel and Jewish studies for Jewish college graduates from around the world. Between 2001 and 2004, Alon served as a central Shaliach (Israeli Emissary) in New York, responsible for engagement, recruitment and training of pro-Israel students on campuses across the United States and Canada. Alon began his educational career in 1994 as a group leader for summer programs in Israel. He is a frequent lecturer at conferences in Israel and abroad, where he brings his expertise in Zionism, Jewish Identity, Israeli society and Israel-diaspora relations. Alon was born in Tel Aviv, raised in Jerusalem, and served as an officer in the Israeli Army. He holds an MA degree in communications and Journalism and a BA in Sociology and Anthropology, both from the Hebrew University in Jerusalem. Alon is 50 years old; he resides in Hod HaSharon with his wife Joni and their 3 children.